A particular advert for the app seems to have been the cause of most complaints. The ad pictured an angry-looking woman clutching a knife and crying. Text below read: "avoid the bitch when she's on the rag, she won't be up for it anyway". The developers remain unrepentant, issuing a public statement including the following excerpt:
We are deeply disappointed that the iPhone and Android stores failed to see the irony in our fun app. This kind of knee-jerk response belongs in the dark ages. We have the utmost respect for women, and at no point did the app do anything sexist. It was just a light-hearted take on sexuality aimed at guys who love the ladies but can't be arsed when they're being total bitches.
To date the company's other apps remain available for purchase, with the most popular a game in which players kill bespectacled vegetarians by shoving kebabs down their throats.